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If you have it now
  • Contacts in 5+ channels

  • Manual task control

  • There is no single picture

  • Loss of leads

Digital architecture

How does your business operate in operational management mode?
  • Unified Business Process Center

  • Website + CRM as the core of the system

  • Transparency of indicators for the manager

What we create:

Requests can get lost between channels. The team is overloaded with manual work.

You don't see the real picture of the processes as a whole.

System architecture: 4 control loops

Client contour

Multichannel system for receiving and processing requests

External contour

Social media marketing

Inner contour

CRM core

Management contour

Real-time analytics

CRM at the center, surrounded by integrated customer experience, communications, operations, and analytics.

Implementation plan

4-12 week roadmap with priorities and metrics

CRM

Social media

Messages and leads

Single stream

All channels in CRM

Messengers

Customer Chat Requests

Email

Letters and applications

Website

Forms and addresses

What problems do we solve?

  • We're creating a new revenue stream with predictable demand, acquisition channels, and a clear scaling model. Not just an "idea," but a manageable P&L for a new direction.

  • We calculate margins, CAC, LTV, and break-even points, and model scenarios. Before implementation, it's clear how profit is generated and where the risk areas are.

  • We select target segments, create a specific offer based on the client's measurable problem, and develop the offer structure and pricing.

  • We design and implement a sales funnel, touchpoints, CRM logic, KPIs, and a control system. Sales become a system, not a personal initiative of the salesperson.

  • We create a 4-12 week roadmap, launch processes, set up metrics, and monitor actual results. Transition from concept to operational management.

  • We are building a transparent financial model for a new direction: cost structure, margins, growth scenarios, and deviation control

  • We structure processes, assign responsibilities, and create measurable benchmarks for the team. The business begins to operate through a system, rather than through constant manual management.

Implementation effect

01

No lost leads

All requests are recorded automatically

02

24/7 funnel monitoring

See customer traffic in real time

03

Reducing response time

Automation of primary reactions

04

Loading transparency

See the tasks and workload of each employee

05

Service standardization

Uniform regulations for processing requests

Before implementation
  • Manual accounting

  • Loss of chat history

  • Duplication of work

  • Reacting to problems after the fact

After implementation
  • Automatic fixation

  • Unified customer history

  • Managing Requests

  • Preventive control

Transition to a controlled system.

Every stage is transparent, every decision is based on data.

How the system is implemented: a managed project

Diagnostics

Map of current processes, systems and bottlenecks

Design

Target architecture and regulations diagram

Kernel setup

Working Site + CRM integration with funnels and fields

Implementation

We launch processes, set up metrics, and monitor results.

Integrations

Connecting all channels and systems

Regulation

Process documentation and team training

Launch and control

First month monitoring and adjustments

Implementation period: 6–10+ weeks depending on the number of integrations and the complexity of the processes.

Who is this solution for?

Suitable for you:
  • Team of 5 employees

  • A flow of 30+ requests per month

  • Transparency of processes is needed

  • The goal is scaling

Doesn't suit you:
  • Microbusiness without systemic processes

  • There is no operating model

  • No willingness to change habits

  • The budget is only for a one-time setup

Budget guidelines: Maintenance: €1,000–€1,500 (micro), €3,000–€4,000 (SME) / month*

*The range depends on the tasks and scope of implementation

Technology itself doesn't change anything. What changes is how it's used.

© Clayton Christensen

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